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Volvo Cars to unveil three C30 concept cars at the 2006 SEMA show

1 September 2006

Irvine, California (September 1, 2006) – Las Vegas is known for being the city full of surprises and risk, but even Sin City will be shocked to see what new tricks Volvo Cars will be unveiling at the 2006 Specialty Equipment Market Association (SEMA) show. From October 31- November 3 2006, Volvo will showcase three highly modified C30's built by Evolve, ipd and Heico Sportiv. Each concept car will be given a sleek makeover focusing on a variety of custom fabrications such as race inspired engine enhancements, powerhouse audio-visual systems and eye-popping modifications to push the envelope of Volvo's C30.

Volvo's history dates back four years with the annual automotive aftermarket tradeshow and it remains the only factory backed European premium manufacturer to display cars on a regular basis.

Additional information about each of the companies partnering with Volvo, along with a brief description of these one-off concept cars follows:

EVOLVE

EVOLVE and Volvo has partnered to create several show cars over the years. EVOLVE uses these unique show creations to establish new styling and performance trends and give automotive enthusiasts a different view of Volvo. Many of the products developed for the show vehicles are soon brought to market to satisfy the desires of Volvo owners worldwide. This year, EVOLVE is focusing its talents on the all-new Volvo C30. While details will be held for the unveiling at SEMA, it can be disclosed that it will have a strong emphasis on cutting edge design and motorsports technology. Stunning aesthetics will combine with staggering performance capabilities for the ultimate Volvo attention getter. What would happen if a Formula One car and Volvo C30 were put in a blender? Learn more at this year's SEMA show.

EVOLVE originated with one goal in mind: To transform new Volvos into high-performance, unique vehicles while retaining their extraordinary standard for safety. EVOLVE utilizes the finest materials and latest technologies to bring Volvo enthusiasts the performance, distinction, and comfort they desire in their vehicle. Please refer to www.evolvecars.com for more information.

HEICO SPORTIV

HEICO’s concept for this year’s SEMA Show is a versatile, sporty interpretation of the C30. Built for the outdoor enthusiast, with European styling, handling, and power, but retaining solid functionality in the snow and rain. HEICO is pleased to be partnering with the leader in outdoor sport on this project, Burlington Vermont-based Burton Snowboards.

Active enthusiasts expect flexibility as well as performance, and the HEICO C30 features all-wheel drive, making it the perfect performer on the street and on the mountain. At home on the switchbacks or on the slopes, the HEICO C30 concept is part Paris-Dakar raider, part efficient weekend gear hauler, and part stylish, sporty performer.

HEICO SPORTIV was founded outside of Frankfurt, Germany in 1995, and has grown to become Europe’s leading Volvo tuning firm. HEICO has the longest running history of endurance racing featuring Volvo cars (12 years), which serves as the engineering basis for offering high-quality components for Volvo road cars. Please refer to www.heicosportivna.com for more information.

ipd

ipd's recipe for this year's SEMA show takes an already potent 220 horsepower (European-spec engine) turbocharged powertrain and massages it to nearly 400 horsepower with software upgrades and a belt-driven supercharger. Next, throw in a leading-edge mobile electronics package conceived by Alpine and Apple with native i-Tunes technology. Blend with the curvaceous body on fully adjustable coil over suspension, sexy alloys and hot, sticky rubber. Sprinkle in a big brake package that makes stopping as fun as accelerating. Wrap it all in a wild Swedish flag themed paint and interior and you’ve got ipd’s C30 SEMA Concept.

ipd was founded in 1963 and provides Volvo enthusiasts around the world with performance parts for Volvo models from 1958 to 2006. Product development and R&D were started through 15 years of amateur and professional sports car racing (including winning Volvo's first professional race in America in 1982). Today ipd is the recognized leader in Volvo performance with over 40 years of providing Volvo owners with legendary customer service, helpful tech tips, full color catalogs and website. ipd has 26 employees and serve customers world-wide from our 18,000 square-foot headquarters in Portland Oregon. Please refer to www.ipdusa.com for more information.

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